Scommerce Magento 2 GA4 Google Tag Manager (GTM) Enhanced Ecommerce Tracking 3.0.21 (02-21 2024)

Magento 2 Google Tag Manager Pro Google Analytics 4 (GA4) Tracking
Compatible with Magento 2 community and enterprise 2.3.3 - 2.4.x including cloud edition

Google Tag Manager (GTM) for Magento 2 integrates with Google Analytics 4 (GA4), Google Adwords, Conversion, Remarketing, Enhanced E-commerce, Facebook, and many more tracking. This GTM extension allows you to integrate GTM on your Magento 2 website seamlessly.

A FREE Google Tag Manager Account is required to use this extension.

Why we need Google Tag Manager Pro?
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website. With the help of our extension, you can add Enhanced E-commerce, Google Remarketing, Facebook Pixel, Facebook Conversion, and many more tracking effortlessly.

A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website. With Tag Manager, you no longer need to maintain each of these code snippets in your source files.

GTM pro helps you to track not only Enhanced E-commerce tracking but many others like Facebook, Google Analytics, Marin Software, Google Adwords and many more trackings via Google Tag Manager. We provide GTM friendly JSON files for Enhanced E-commerce, Dynamic Remarketing, and Facebook Audience / Conversion. You can simply login to your GTM account and import these files using admin -> import container option.

Google Analytics 4 Enabled - New Feature Added
Google Tag Manager pro enables you to implement Google analytics 4 an upgraded version of universal analytics on your store. You can directly import the tag manager configurations for GA4 using our JSON file provided with the extension. It is very easy to use and will enable google analytics 4 within minutes.

Enhanced Ecommerce Tracking


Enhanced Ecommerce Tracking helps you track all the events that occur upon browsing your store such as page views, products clicks, product impressions, checkout, purchases, refunds, etc. It sends this information to Google Analytics for detailed reports that can provide you in depth insights into customer behavior and product performance.

Google Adwords and Dynamic Remarketing Tracking


Google Adwords help you display advertisements to your customers for increasing visitors and conversions. Dynamic Remarketing Tracking can enable you to show custom tailored ads to your customers who have either visited your store on web or mobile. Your ads can include both products and services. Having custom ads can bring back visitors and improve sales performance.

Google Analytics 4(GA4)


Google Analytics 4 is the latest version of analytics released by Google. It integrates App+Web analytics together into one platform. The GA4 has a new improved and fluid user interface that lets you see all the insights into the data. It utilizes events to collect and measure the data into the analytics. GA4 is a much more improved version than its predecessors and provides much precise data analysis with in-depth integration. Learn more about Google Analytics 4 .

Facebook Pixel Conversion Tracking​

Facebook Pixel tracks actions taken by customers while browsing your store and sends a report. It can help you determine whether the product was purchased by viewing a Facebook Ad or not. If a Customer comes to your store from your Facebook Ad then you can reach out to that customer again using Custom Audience. The higher the number of conversions, the more efficient the Facebook pixel will be. It tracks conversions and delivers Ads accordingly.

Pinterest Tracking​

The extension implements Pinterest tracking via GTM. It is used to improve campaigns and gain more conversions. You will be able to track some key Pinterest events as soon as you import the JSON file provided with the extension. The events track several actions performed by users on your store such as Page visits, viewing a specific category, searches, products added to cart, purchases, etc. We support the following events under Pinterest tracking:-

• Page Visit
• View Category
• Add to Basket
• Checkout
• Search